About Imperium Acquisition™

What we do

We help these founders make client acquisition easy. We do this by collaborating with them to building a strong sales argument & offer for their company, then by implementing a cocktail of outbound, inbound and paid appointment booking & sales strategies, all of which are automated. Our Program, EasyGrow, aims to maximise automation, appointment flow & sales converstion rates. It aims to minimise complexity, stagnation & stress.

Our beliefs

Our mission is to make client acquisition easy. ‘Easy’ is when a founder can acquire clients with predictability without any involvement in the acquisition process (completely removed).

Our story

Part 1: dropout > apprentice > freelancer

It started back in 2015, when I (Charlie Morgan) dropped out of university. Business school taught me nothing useful, so I turned to an apprenticeship in sales and marketing. The apprenticeship was gruelling: $3.50/hour to cold call 250+ businesses per day, 8 hours a day. I stuck at it and built a portfolio of marketing clients in my spare time, finishing the apprenticeship with a few thousand dollars per month in freelancer retainers.

Part 2: freelancer > agency

After finishing the apprenticeship, I scaled my freelance marketing biz to $10,000/mo in 6 months (using my cold calling skills!). At this point I became an ‘agency’ and partnered with the person who changed everything for me, my current partner, Baudouin Borghans. We combined clients to create Northflow Consulting, a marketing agency serving gyms.

Part 3: scale & automation

From 2016 > 2021, we grew Northflow to 350+ clients in 8 countries, achieving our dream of an automated $100,000/mo business. We went on to hire a team and a manager, to run the agency for us. At this point, we had the ‘dream’ agency - a 7 figure cashflow machine that ran without us and fueled our desired lifestyle. Client acquisition was easy.

Part 4: boredom, the start of something new

We transitioned Northflow to a coaching business, and that’s when the boredom set in. We didn’t have anything left to do - clients did the work & our team ran the show. There was nothing to ‘sink’ our teeth into. That’s when Imperium Acquisition™ was born. Out of boredom, we started giving our client acquisition strategies to friends in the agency and coaching space and it blew up their businesses. We were on to something, something fresh and exciting.

Part 5: 500+ clients in 24 months

Eager to help more people, we started Imperium Agency. It was a coaching business dedicated towards helping agency owners and coaches/consultants with client acqusitition. We got really, really bloody good at it. 250+ 5* reviews on trustpilot, loads of clients adding $100k-$500k/year in revenue, 40+ testimonial vids, etc. We sold all our Northflow clients to focus on it, and scaled to 500+ clients between 2021 and end-2022 (going from $0/mo to $500k/mo in 24 months).

Part 6: EasyGrow

We undertook a 12 month period of ‘monk mode’ to record our newest Program, EasyGrow. It’s our ticket to making client acquisition easy for thousands of agency owners, coaches & consultants. Onwards!For the full picture, check out this youtube video I made on our story - (linked here).